Science fiction fans are often proud of their individuality, particularly liking something that isn’t wholeheartedly embraced by the average person. I know this is true for me, and for many other sci-fi fans I’ve met over the years.
But is science fiction becoming more mainstream than it ever has before? There’s a number of works that I could easily say fit this description. The hit TV series Heroes is the first one that springs to mind. It has a huge fan following, and many of those fans aren’t necessarily lovers of sci-fi.
Now, it could be argued that Heroes isn’t a classic or contemporary sci-fi show, so it doesn’t count. It’s a superhero show, appealing more to the average joe than, say, a show about the dying human race searching for Earth whilst being persued by their biomechanical creations-turned-enemies. Yes, the remake Battlestar Galactica is more of your typical sci-fi series, but guess what? It, too, has a fan following consisting of many people who don’t necessarily love sci-fi. There’s also Stargate, Farscape, Firefly (that one has a story all of its own), Doctor Who, The X-Files, and the new Bionic Woman. There’s even Lost which, although not classic sci-fi, can still be shoved into that category, and has an insane amount of fans (though I do believe the numbers are dwindling).
I’m going to go out on a limb here and say that Mr. Average Joe is just starting to realise that science fiction works contain a lot of content that he can relate to, increasing his interest in it somewhat. This realisation may occur on a subconscious level. Sci-fi fans have known this for years - it’s one of the best genres to be able to encapsulate real-world issues and toss them about in as much detail as desired, without all the negative implications that come from raising issues that nobody wants to deal with. From the top of my head, I can think of several real-world issues that have been raised in Battlestar Galactica, such as politics, abortion, racism, religion and terrorism, and these types of issues are explored in many other science fiction works as well, dating back years.
Of course, this mainstream movement of sci-fi doesn’t just apply to TV shows. There’s also games that are more or less mainstream (or have at least been extremely popular, which warrants the ‘mainstream’ tag) such as all of the Quake and Unreal Tournament games to name a couple. Then there’s the movies; Star Wars, the Alien movies, the Back to the Future movies, Men in Black, The Matrix, and of course Serenity.
Personally, I believe it has a lot to do with marketing. The advertising definitely pays them tribute, and perhaps draws in a crowd who wouldn’t necessarily watch these types of shows or movies otherwise. As for the games, the popular ones are generally developed and published by major companies and have the funding to market them extremely well.
I highly doubt that science fiction will ever become completely mainstream. I don’t see science fiction novels breaking through to the mainstream market any time soon (even though many of the movies and TV shows are based on novels anyway). Nor do I see future Star Trek series or movies ever being mainstream. In the past, yes, because it was something new and exciting. But if I asked my teenage cousins if they’d like to watch some Star Trek DS9 with me, their likely reaction would be to laugh as if I was joking, then give a polite “no thank you” before walking away.
However, I do believe that producers of sci-fi works, especially for television, are purposely catering more for the average person these days than ever before, be it with the sex appeal of their characters/actors, editing and effects, humour, or the issues explored within.
Would it be such a bad thing if science fiction became mainstream?
In my opinion, definitely not. As a sci-fi fan, I can say that I’m sick and tired of sci-fi shows being canned or disappearing into oblivion because they’re not popular. Does anyone remember Earth 2? What about Space: Above and Beyond? They were great shows that deserved a much longer life span. And they’re far from the only ones. It’s a familiar story with many science fiction shows.
It still bothers me though, how someone can fall completely in love with a show like Firefly and the movie Serenity, but claim a firm dislike of all other sci-fi, as if the name alone has this stigma attached to it. It still hasn’t quite grown away from its ‘geeky’ and ‘nerdy’ connotations, despite the diversity of the genre. Perhaps it’s destined to remain this way.
Who knows?